GREEDY GENIUS
Le concept de la marque Greedy Genius est simple, créer un PRODUIT EXCEPTIONNEL, tant par les multiples combinaisons de couleurs que par l'association de matières inédites, le tout emballé dans un packaging deluxe. Les modèles et designs sont inspirés des modes de vie, des expérienceset des différents voyages des fondateurs de la marque. Ils sont au nombre dequatre, originaires de quatre continents différents. Le premier est français, les deux suivants viennent des Etats-Unis et d' Hong Kong et ledernier est issu d'Afrique.
Les quatre ont chacun une expérience dans l'industrie du sportwear & footwear, expérience acquise au sein des plus grandes marquesinternationales. Il était ensuite logique pour eux de s'associer et demettre a profit leur savoir-faire afin de créer GREEDY GENIUS. Ils sontparvenus à développer une sneaker en adéquation avec la génération Pop Culture. Grâce à tous ces atouts objectifs, la sneaker « Greedy Genius »peut être décrite comme la nouvelle sneaker de qualité premium. Pour les fondateurs de la Marque « Greedy Genius », il est temps de passer a l'étape suivante avec pour objectif de concevoir et développer un produit qui serait partie intégrante du lifestyle urbain. Les baskets ne sont plus considérées comme du matériel sportif, mais sont élevées au rang d'icône au sein duphénomène «pop culture».
Aujourd'hui, les « sneaker addicts », toujours plus nombreux à travers le monde, achètent, collectionnent, s'échangent et communiquent autour de leur marques de sneakers préférées. En dépit de cette réalité, les fondateurs de Greedy Genius estimaient qu'il manquait au marché de la sneaker une marquerebelle et indépendante, motivée par des idées créatives et innovantes.
Pour le mot de la fin, laissons les intéressés s'exprimer :
"Honnêtement, on a simplement voulu se donner une chance de pouvoir créertout ce qu'on a toujours aimé : des sneakers, des lunettes, du denim, des jouets, des bijoux, des montres. Pourquoi pas ? C'est ça le délireG reedy Genius, The root of all evil!!!"
C'est maintenant officiel, la marque de sneakers incontournable Greedy Genius arrive en France. En effet, Project21 s'occupera dès Février 07 de la commercialisation de la marque. Un réseau européen de distribution séléctif sera mis en place, ainsi qu'un travail de Rp Consulting & Marketing pour lemarché Français. Une ligne de vêtement sera aussi disponible.
posted by Dabaaz at 6:08 PM
49 Comments:
YO
Ben pour moi ca reste de la Air Force, et une copie des sneakers qui ont marché, meme si je respecte le taf et l'originalité des coloris et matieres choisis...
Mais ca remplacera pas une ptite paire de Jojo :)
Peace
Big NILS
Il me semble que les lacets sont un peu plus bas et que le bout soit moins pointu que les air force one. J'espere qu'il y aura d'autre info sur le blog de dabaaz sur le magazin et la distrib'.
Nice product.
Je pense que les mecs ont grandi avec un modeèles comme la AF1 et ils ont voulu en faire un clin d'oeil.
Je connais depuis les US, il y a vraiment des modèles très frais.
(il me semble que la air force 1 ne n'a pas de renfoncements en forme de creux sur les cotés de la bande en cuir liant la semelle et le reste, en tous cas les premières et les miennes. De toute façon on s'en tire les bretelles, les sneakers de cette marque fument tout court)
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